Author services to confidently build your newsletter
Whether you’re looking for help with a specific newsletter project or ongoing support through one-on-one services, I’ll provide the tools and strategies you need to get your romance books in front of more readers.
Newsletter Management
Take the stress out of managing your author newsletter with strategic support and hands-on implementation. This package helps you stay consistent, boost reader engagement, and free up your time so you can focus on writing.
This package includes:
● Quarterly 90-minute newsletter strategy call, including planning schedule, outlining newsletter content, and reviewing previous period analytics.
● Build out of (1) newsletter send per week, including proofreading copy, formatting, sizing graphics, sending a proof, and scheduling the newsletter.
● Build out of (1) extended epilogue automated workflows per quarter, including proofreading copy, formatting, sizing graphics, sending a proof, and publishing of approved workflow.
This package is available in 3-month increments.
The author is responsible for providing newsletter copy content and necessary graphics.
$895 per quarter
1:1 Newsletter Office Hours
A focused, 60-minute strategy session to help you untangle your newsletter questions, refine your approach, and walk away with confident, actionable next steps.
This session is great for:
● Getting expert eyes on your current newsletter strategy
● Refining your content approach
● Optimizing your newsletter performance
● Improving reader engagement and deliverability
● Strategizing subscriber segmentation
$125 per session
“Working with Carolina was an absolute joy! Her knowledge of email marketing is top-notch. I learned so much from her just by seeing the process of building the segments and seeing what I could do with them.”
Chelle Sloan
Newsletter Strategy Audit
Do you already have a database in place but want to make sure it’s a solid strategy for continued growth? I will review your current strategy and uncover opportunities to strengthen engagement with your subscribers.
You’ll gain insight into:
● Opportunities to increase subscriber engagement
● Tactics that are working well
● Effectiveness of your welcome sequence workflows
● Strength of messaging
This package includes:
● Hyper-focused questionnaire to understand your band, backlist, lead magnets, and goals
● Deep dive into your newsletter database analytics
● Review of email messaging
● 90-minute call to review and discuss my recommendations, answer your questions, and brainstorm solutions that work for you
● Call recording and findings report for you to have
$390
Newsletter Automation Services
This package is for those who already have a newsletter program set up. I’ll focus on segmenting your audience and creating an email cadence that keeps your readers engaged.
This package includes:
● Content guidelines for workflows based on the audience entry point
● Automation creation for 4 workflows (bonus scenes, giveaways, round robins, etc.)
● Project wrap-up and training call
The author is responsible for providing book cover graphics, branding, and newsletter copy content.
Starting at $450
Newsletter Database Migration to Flodesk Package
Ready to level up your newsletter marketing? Let’s move your newsletter marketing to Flodesk to help you send beautifully crafted emails that resonate with your subscribers.
This package includes:
● Database Backend Set-up
● Build a standard newsletter template
● Newsletter automation creation for 5 workflows (website signup, bonus scenes, giveaways, round robins, etc
● Subscriber data transfer
● Project wrap-up and Flodesk training call
*The author is responsible for providing book cover graphics, branding, and newsletter copy content.
Starting at $750
“Carolina took care of my newsletter migration process and made the whole experience so easy for me! With a large subscriber list and many automations, I knew this was not a process I could handle myself, and it was a relief to have an expert to rely on. She guided me through the entire process, making sure I knew what was being done and why. And she’s been very available for help and questions even now that the project is done, so I have ongoing support as I use new features on a new platform!”
Julia Connors
1:1 Monthly Author Services
If you’d like support with marketing or author services that are not listed above, my 1:1 Author Services is my most robust offering, as it is customized to your specific needs.
This support could include:
● Newsletter Management
● Website updates and maintenance
● Social Media Promotional Graphics
● Facebook Group Management
● Administrative support
● Amazon A+ content
● Book release support
● Marketing strategy
● And more
Pricing based on the scope of the package
Monthly minimums are required. Limited spots are available.
Give your books the readership they deserve
Submit your information to get started.
I’ll get back to you within 2 business days.